Container shop in shop

Merida approached us with a brief to look at creating promotional areas for a space within the new 2 wheels only store in Tamworth (built from containers with a double decker bus as a cafe,and the best coffee machine in the midlands!!). Working with the team at 2 wheels and Merida we created a concept to highlight new bikes on the inner walls of the container shop in shop area given over to Merida. The promo areas are manufactured to be 99% mono material timber and therefore easy to recycle at end of life. With large screen printed timber logos to the front and side of the space to highlight the shop in shop as a Merida space, this also bleeds into the high level graphic headers running the perimeter of the store highlighting the different brands with in the store..